Case Study

Toyota Camry - Plastic PRNDL

Toyota Camry - Plastic PRNDL

Pages 2 Pages

webnet@gmnameplate.com // 1-800-366-7668 // Pg. 1 The challenge In designing the interior console of their new Camry, Toyota needed a gear shift indicator (also known as a PRNDL) that matched the sleek design of the car. Because the PRNDL part design was comprised of many complex and highly polished surfaces, the manufacturing processes needed to build it would be very complicated. Not only did Toyota want the part to have a high gloss piano black fi nish, but they also wanted it to support daytime and nighttime colored backlight illumination. The project called for the production of hundreds of thousands of parts, which meant that the manufacturing processes needed to be both accurate and repeatable over the life of the program. Project goals • Achieve high gloss piano black fi ni

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