Case Study

Toyota Pick-up Trucks -Texas

Toyota Pick-up Trucks -Texas

Pages 2 Pages

Keywords: Brand Awareness, Automotive, Distribution, Hands-On, Large Focus Groups, Advertising Research Toyota Pick-up Trucks - Texas Background and Business Context Even though Toyota competes successfully against the American brand stalwarts Chevy, Ford, and Dodge Ram in the Texas markets when it operates, Gulf States Toyota felt that there was additional market share potential based on newer heavy-duty offerings in Toyota’s Tun

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