Case Study

Toyota Canada Inc. (TCI)

Toyota Canada Inc. (TCI)

TOYOTA DISCOVERIES Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles, and Toyota lift trucks. TCI supports over 300 T oyota, Lexus, Scion and T oyota Industrial Equipment dealers in Canada with services that include training, marketing, and environmental and customer satisfaction initiatives. CASE STUDYTOYOTA DISCOVERIES The Challenge Elevate consumer perception of the redesigned 2012 T oyota C

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