TOTAL OPTIMISES ITS ONLINE ORDERING PROCESS CASE STUDY2 AT INTERNET / CASE STUDY / TOTAL INTRODUCTION Total is the world’s fourth-largest oil and gas company and second-largest solar energy operator with SunPower. With operations in more than 130 countries, Total counts more than 100,000 employees committed to better energy. OBJECTIVES • Improve the online fuel ordering service on the Total.fr site • Promote consistency among the different ordering steps • Significantly increase the conversion rate of fuel orders • Guarantee reliable and immediate information for Internet users “Our users need a reliable and immediate response.” SOLUTIONS The Total e-Business team has been using AT Internet’s solution for several years. The first analysis reports showed a high potentia

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