CaseStudy Retail CaseStudy Tophatter Expands Audience and Scales with Taboola Data Marketplace “We had been experimenting with Taboola, and found it to be one of the few channels that scaled for us. Our audience is mainly women, but with Taboola’s data, we found an opportunity to target men as well. This coupled Tophatter is the world’s fastest, most entertaining marketplace, with live online auctions every minute of the day in a wide variety of categories. Higher Conversion Rate than all Other Paid Channels Higher Clicks to Day Zero Purchase than all Other Paid Channels 3.7% 4.7% COMPANY CHALLENGE SOLUTION RESULTS Find a channel that would scale visitors and purchases at an increased conversion rate, and a low cost per acquisition (CPA). Run campaigns on the Taboola discove

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