CaseStudy Retail CaseStudy Mack Weldon Increases CVR by 39% with Taboola Audience Segments “Mack Weldon is a digitally native—growth focused—menswear startup brand that designs and delivers premium basics for men. As a performance marketer I’m constantly looking for new ways to create awareness for our products while growing our customer base cost efficiently. With Taboola, we more than doubled down on content marketing this year and grew our Mack Weldon is reinventing men’s basics (and beyond), providing well-designed products and a shopping experience that’s much easier and more convenient than many of today’s alternatives. Increase in Conversion Rate 39% COMPANY CHALLENGE SOLUTION RESULTS As a fast-growing business, Mack Weldon was looking for new customer acquisition chan

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