DER Touristik, a leading European travel company, boosted its marketing ROI using Meiro's Customer Data Platform (CDP). Meiro helped address challenges in multi-brand data management and customer identity resolution by unifying profiles across brands. This enabled personalized targeting, resulting in a 217% improvement in ad performance, a 290% increase in email click-to-open rates, and a 19.8% lift in revenue per booking. Meiro's insights also enhanced call-center outreach, increasing conversion rates by 4.6x. Overall, Meiro helped optimize marketing efforts, driving higher engagement, conversions, and ad spend efficiency.

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