Case Study
Toni & Guy
Toni & Guy Mainstage, London Every year, leading hair brand Toni&Guy rewards its staff with ‘Mainstage’ a celebration of the best salons and stylists, and a look ahead to future trends. The event, held for the past two years at the Queen Elizabeth Olympic Park, includes three elements – an award ceremony, a fashion show and a performance by a talented new artist. Over 5,000 international staff members and selected media and fashion VIPs are invited to attend the event, which was as technically complex, as it was creative. With Bluman being tasked with bringing to life the event’s creative concept through specially created motion graphics and real time relay footage. A glittering award ceremony took place first, followed by a performance from ‘Hold my Hand’ star Jess