Case Study
The Samsug S8 Launch
ceiling and tight space meant the projection design had to be extremely accurate, there is a danger of projectors ‘hitting’ each other and causing shadows within this kind of environment. Compromises had to be reached between the optimum projection environment and the overall vision of the pavilion design, without either losing impact. Content was generated in real time - 14 projectors were used in total, 2 dedicated projectors for each petal. Seven d3 machines captured the content and ensured a very high data rate to maintain the integrity of the visuals being generated and ensure the engagement of the audience. A second zone further along gave visitors the opportunity to test out the innovative features of the new S8 for themselves. The installation drew inspirati