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TomTom Keeps Customers Moving with Tealium iQ

TomTom Keeps Customers Moving with Tealium iQ

Tealium
Pages 2 Pages

CHALLENGES • Implementing a digital ecosystem to better support TomTom in selling products through its digital channels • The marketing department needed a faster way to implement vendor tags on a new web site and acquire data insights to improve customer experience SOLUTION • The Tealium iQ ™ tag management system (TMS) allowed marketers to easily manage tagging requirements in a consistent manner • A multi-phase approach to implementa

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