Time Warner Cable Business Class - IWCO Direct The Challenge When Time Warner Cable Business Class needed help launching its Business Pro Bundle through direct mail, we quickly got down to, well...business. Strategy After reviewing previous control packages, the marketing services team concluded this launch required more than just a new format. Creating a new identity with a full rebrand of the Time Warner Cable Business Pro Bundle offer was in order. Creative Our creative team developed a striking new logo, refreshed the layout with eye-catching graphics, and crafted new copy that made responding easy and irresistible. Execution Outer envelopes, plastic cards, and highly personalized interior elements were all produced in-house leveraging the latest in full-color digital production techno

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