Client: Shell – Pennzoil • Backstage “tune up” musical performance tied to Pennzoil “Long Love Cars” campaign • 23 concerts, 20 radio remotes, over 20K miles • Activation at 23 concerts in 22 cities, over 230 Pennzoil brand ambassadors • In 3 months, brand ambassadors captured 3,350+ tailgating party pictures • Photos shared over 8000 times & counting • Produced and managed Scan & Win activation • Coordinated entire VIP guest invite

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