Case Study

Pennzoil Feel The Clean Tour

Pennzoil Feel The Clean Tour

Pages 2 Pages

pennzoil feel the clean tour 1 of 2 Strategy • Attend major automotive events and Shell distributorships to engage auto enthusiasts and customers • Utilize interactive displays to reinforce the technology in the Pennzoil ® family of products and demonstrate to visitors the benefits of a clean engine that only Pennzoil can provide ® Client: Shell Oil – Pennzoil brand • 53’ mobile consumer interactive exhibit • Included Pennzoil ®

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