Mercedes-Benz Passenger Car Fleet Tick the Boxes Campaign — Case Study— Case Study — Hard Edge Media Client Background Mercedes-Benz Australia had never spoken on such a high level to potential ?eet customers. Project Objective Mercedes-Benz wanted to grow market awareness of its product and service offering. The key was to deliver the campaign in an engaging way so that the DM would successfully reach the intended high-level position.

Join for free to read