Case Study
MySuper Campaign
— Hard Edge Media — Case Study VicSuper MySuper Campaign— Case Study — Hard Edge Media Client Background VicSuper is a $15 billion strong profit-to-member superannuation fund that has 240,000 members and 21,000 participating employers. Project Objective T o create awareness of the MySuper product and encourage employers to use VicSuper as their default super fund. The Brief To increase awareness of the Federal Government’s Stronger