Case Study
Through eLearning implementation in McDonald's Corporation we have solved one of the basic problems of today - training materials become out of date.
Through eLearning implementation in McDonald's Corporation we have solved one of the basic problems of today - training materials become out of date.
Customer Characteristic First McDonald's restaurant had been opened in Illinois in 1955. It is interesting that one of the founders was Ray Kroc, son of the Czech immi- grant born in Stupno close to Pilsen. Today there are 28000 of restaurants in 120 countries around the world serving daily almost 1% of the world population with the annual turnover of 32 billion dollars. The first restaurant in Czech Republic was opened in 1992. Today there are 68 restau- rants here serving more than 36 000 customers. All restaurants are built on the same foundations - quality, service, cleanness and reasonable pri- ces. All restaurants share the same goal - fully satisfied customer. Training Needs Even though the restaurants are spread around the globe and far from each other, they are based on the same g