Case Study

Through eLearning implementation in McDonald's Corporation we have solved one of the basic problems of today - training materials become out of date.

Through eLearning implementation in McDonald's Corporation we have solved one of the basic problems of today - training materials become out of date.

Pages 2 Pages

Customer Characteristic First McDonald's restaurant had been opened in Illinois in 1955. It is interesting that one of the founders was Ray Kroc, son of the Czech immi- grant born in Stupno close to Pilsen. Today there are 28000 of restaurants in 120 countries around the world serving daily almost 1% of the world population with the annual turnover of 32 billion dollars. The first restaurant in Czech Republic was opened in 1992. Today there are 68 restau- rants here serving more than 36 000 customers. All restaurants are built on the same foundations - quality, service, cleanness and reasonable pri- ces. All restaurants share the same goal - fully satisfied customer. Training Needs Even though the restaurants are spread around the globe and far from each other, they are based on the same g

Join for free to read