Case Study

Thorntons – The Sweeter Side of Life

Thorntons – The Sweeter Side of Life

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Thorntons – The Sweeter Side of Life In 1911 when commercial traveller, Joseph Thornton, opened his first shop in Sheffield, his aim was simply to create the finest sweet shop in town. Over 100 years later, Thorntons Plc is a £221m turnover company with over 249 shops and over 186 franchises. It sells the finest confectionery in towns and cities throughout the UK. Although the company has expanded its product range to include hampers, cuddly collectibles and even flower arrangements, the Thorntons brand remains famous for its confectionery. Based on the ‘ Art of the Chocolatier’, Thorntons prides itself on the unique taste of its confectionery achieved by using only the freshest, finest ingredients. At Thorntons, nothing is taken for granted or sacrificed to compromise quality. The recent

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