“The whole event was a resounding success and the delegates will remember the day for a long time to come,” says Peter Baldwin. “We were amazed by the very creative methodology for the product launch where twenty-three boxes were introduced to the audience. The audience were receptive within thirty seconds of the start and are still talking about it!” Leading chocolate retailer Thorntons decided to introduce their re-packaged Continental range of chocolates and their “New Customer Proposition” to all the company’s store managers at a single event. This was a new departure for Thorntons and fairly high risk, as they had never held a conference for all 400 managers before. However, it was important to them that everyone received the same key messages at the same time so that no store felt un

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