e|wmg c ase study Thompson’s WaterSeal Redesign Background: The Thompson’s team tasked e|wmg with developing a package design that could educate shoppers at shelf about the brand’s diversity of colors and products, as well as address an industry-wide problem: Consumers lacked confidence when it came to purchasing the proper product for their needs since finding trained sales help could often be an obstacle at big box stores. It would be necessary for each can to fully communicate the spectrum of the product offerings. The Idea: Design a completely self-contained, user-friendly packaging system that clearly communicates Thompson’s range of opacities, wood stain colors and its famous protection against the elements. The Result: The solution not only delivered on that promise,

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