e|wmg c ase study Oreo: Baked to Succeed With a history that includes The Jingle Contest, the star-studded Double Stuf Lick Race, the 100th Birthday, and most recently My Oreo Dunk Challenge, e|wmg has been a long-standing partner. Background: Oreo and e|wmg began a partner- ship twenty years ago that continues to this day, a rarity between almost any client and agency in today’s volatile business environment, and even more unusual in the CPG world. The Story: What began as a design assignment years ago has evolved to include strategic alliances, brand positioning, national promotions, shopper marketing, merchandising, packaging and more. Our collaborative relationship has included logo design and lockups, event creation, and merchandising spectaculars, in addition to worki

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