How BDO Brings Their Knowledge To Your InboxSimon Warnich works as a Senior Consultant for Com- munication & Social Media at the head office of BDO in Aarhus. It’s his task to make sure BDO reaches its goal of becoming the go-to news source for tax legis- lation, VAT and similar subjects. Step in your audience’s shoes With 16 000+ email subscribers, BDO had a golden opportunity to reach out to their audience in an easy, cost-efficient way. However, their data was cluttered - which made it hard to understand what content goes out, and to whom. So to start off, Simon and his team wanted to es- tablish a properly running email marketing channel. Data is key for us. We need to know if we’re talking to existing customers, online leads or someone else. Our biggest challenge is to merge

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