Thomas Cook Central Europe Grows Revenue by 93% withKenshoo Search
Thomas Cook Central Europe Grows Revenue by 93% withKenshoo Search
1 PagesCASE STUDY Thomas Cook Central Europe grows revenue by 93% with Kenshoo Search BACKGROUND CHALLENGE In a region where of ?ine conversions still dominate, the Thomas Cook team - made up of two full-time employees handling more than 92 million impressions per month - is measured ?rst and foremost on revenue generation from Paid Search activity. They needed a tool that would optimise campaigns more ef ?ciently and effectively so that they had mo
