THOMAS COOK BELGIUM TAKES OFF WITH PERSONALIZATION AND SALES GROWTHEach year, over 1.8 million Belgians take a trip with Thomas Cook. “Vacations and travel are important episodes in consumers’ lives. They are personal, emotion-filled events that demand a personalized marketing approach,” says Smellinckx. “So consumers deserve our full attention and expect us to look after them. Today’s consumers also use different channels, and e

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