This is our story of co-creating a solution with a leading hotel chain achieve 28% CO-CREATION HELPS USING ANALYTICS Revenue Growth THROUGH DIRECT CHANNEL The conventional distribution system compels hotels to give away 15-30 percent of revenues to Online Travel Agencies (OTAs). But when customers coming through distribution channels are targeted to use direct booking channels, the result for hotels is higher revenues, lower customer acquisition cost, and more loyal customers and advocates. As we know... WNS Case Study | Co-create to Outperform TM 01 The challenge for the hotel chain was... Increasing customer bookings through its direct channels. It was difficult to ascertain why customers booked through distribution channels, which customers should be targeted and what will

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