Competitive Intelligence-driven Insights Expedite Clinical Drug Development Process This is our story of co-creating a solution with a leading bio-technology companyA successful drug approval process involves various stages, including discovery and development, pre-clinical research, clinical research (phases 1-3) and an incubation period, which can sometimes last 15 years or longer. The probability of failure in phases 1-3 is high due to reasons such as poor enrollment, faulty trial designs, and lack of efficacy and safety. This has significant bearing on the development cost of novel drugs. Pharmaceutical companies are continuously exploring new ways to evolve the drug development process. This entails tailoring treatment to specific patient groups, shortening the develo

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