The Verativ Brand Is Born! Why consultants need a brand strategy too. spencerbrenneman.com CASE STUDY | 20192 Asking the Questions a Customer Might After more than 20 years working in journalism, technology, and program management, Michael Bender was ready for a change. Specifically, he was determined to create a consulting business that helped organizations see new possibilities in how they create, use, and sell their content. “I enjoy solving complex problems as well as diversity in my work. I love words and appreciate more every day their power to educate, motivate and influence. All my adult life focused on creating, editing,storing and delivering content,“ Bender says. “Every company needs plans for doing their best content, and I wanted to help.” At first, Mike w

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