A Brand Check-Up SITUATION When Dr. Steve Zivich started his private practice, Boston Direct Health, he went to a marketing agency for the basics. It did not go as well as he hoped. Sure, he got a logo, a brochure, and even a website. But, nothing really resonated with him or his potential clients. A year later, he came to Spencer Brenneman, where we helped him step back to Start with BrandTM. Working through our brand strategy development process, we helped Steve answer the questions central to any brand: Why does your brand exist? What makes you different? How should it come to life? “I am able to more efficiently communicate my business to prospective clients, which is a huge win!” —Dr. Steve Zivich RESULT Once we walked Dr. Zivich through our brand development proces

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