Case Study Audits | Surveys About the Utility The utility is a million+ home utility in the Western United States. Challenge | The utility’s goal was to drive increased customer engagement and collect customer data to support its customer intelligence strategies. The utility decided they needed a survey tool to increase customer engagement and interaction and gain greater insight into customer behaviors, preferences and needs. The challenge with typical utility survey solutions is that they lack a way to encourage survey participation and completion and are static in nature. The utility’s requirement was a solution that would provide pre-survey value to drive engagement and participation. The solution also needed to be integrated into the utility’s existing infrastructure, an

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