www.cccapitaladvisors.com CASE STUDY Situation Garden Weasel is a brand of consumer-focused garden tools that are sold through retailers across the U.S. and direct to consumers online. The brand was acquired by Faultless Brands / Bon Ami Company in the 1970s and became a household name in the 1980s and 1990s through strong TV advertising. Faultless Brands, a 5th-generation family-owned company reviewed strategic alternatives and determined the Garden Weasel business should be carved-out and sold. Approach Garden Weasel represented a corporate carve out where the ideal buyer would be able to bolt the product line onto an existing business. CCCA built a counterparty list of public and private companies currently in the lawn & garden tool space as well as consumer products compa

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