Case Study 1 The sound of revolution How a new audio company successfully partnered to transform the audio experience for the world. The challenge A new type of audio speaker based on MEMS technology is set to revolutionize the audio experience for music lovers, gamers and users of interactive augmented-reality experiences. USound, an Austrian start-up was founded in 2012. They developed a micro electrical mechanical system (MEMS) prototype for miniaturized speakers which would give users an immersive 3D-audio experience. By 2015 they had tested several prototypes in-house and were ready to find a manufacturing partner to scale production. Design for Manufacture Ferruccio Bottoni, Co-founder and Managing Director at USound, describes their position: “As a new kid on the

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