jj Case Study: Wearable Technology “Flex operated at such velocity, like a start-up, like us, and we felt there was no reason to hesitate.” - Jonathan Meister, VP Strategic Partnerships at hereO Connected family start-up scales production of the world’s first GPS Watch designed specifically for small children. Business challenge From development to production Inspiration can strike anywhere, at any time. For Daniel Ivesha, co-founder of hereO, a connected family start-up, it was at San Diego Zoo in 2011. Alarmed by losing sight of his nephew for just a few moments, then shocked to see a solution other parents deployed—a leash on their children—Daniel knew there was a better way to ensure families stay connected. Together with two childhood friends, now also parents, the trio

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