Case Study The Reflex Wav is designed to be an affordable, stylish and multi-functional smart watch. Titan Company Limited, a joint venture between the TATA Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1984 under the name Titan Watches Limited. Titan Company is the fifth largest integrated own-brand watch manufacturer in the world. With a retail footprint of over 1,400 stores, Titan Company has India’s largest specialty retail network spanning over 240 towns. Today, Titan Company Limited is TATA’s largest consumer company, and India’s leading producer and retailer of watches, jewelry, eyewear and accessories. Titan is one of the few players to launch a smart wearable for the Indian market. The Product Titan’s Fastrack Reflex Wa

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