Case Study

“The .SKY domain will help enable Europe’s leading entertainment company (Sky) to maximise its ‘Believe in Better’ vision in a digital world.”

“The .SKY domain will help enable Europe’s leading entertainment company (Sky) to maximise its ‘Believe in Better’ vision in a digital world.”

Pages 2 Pages

One World, One Internet ICANN Case Study Website Registry Name Location http://www.sky.com Sky International AG Zurich, Switzerland .SKY * Source available upon request Date TLD available on Internet: 27 April 2015 “The .SKY domain will help enable Europe’s leading entertainment company (Sky) to maximise its ‘Believe in Better’ vision in a digital world. ” Sky is Europe’s leading entertainment company, serving 21 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. With the vision of “Believe in Better” and a focus on innovation, Sky had an interest in managing a generic top-level domain (gTLD). At the outset of ICANN’s New gTLD Program, the company carried out an internal study that involved all aspects of Sky’s business and technical departmen

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