Case Study
“.LONDON is the city’s own unique domain name, empowering businesses to benefit from an association with the world-renowned London brand.”
“.LONDON is the city’s own unique domain name, empowering businesses to benefit from an association with the world-renowned London brand.”
One World, One Internet ICANN Case Study Website Registry Name Location www.domains.london Dot London Domains Limited London, United Kingdom .LONDON Date TLD available on Internet: 29 April 2014 T otal number of unique domain registrations: 78,000 as of May 2016 “.LONDON is the city’s own unique domain name, empowering businesses and individuals to benefit from an association with the world-renowned London brand. ” London & Partners is the Mayor of London’s official promotional company for the city, working to showcase the best of London, attract tourism and investment, and ultimately drive jobs and growth. In 2011, the company learned that it was possible to operate a generic top-level domain (gTLD) for a city. London & Partners jumped at the opportunity to manage .LONDON. as