Case Study

The goal of .WANG is to create a meaningful domain name space and a better user experience for Chinese-speaking Internet users.

The goal of .WANG is to create a meaningful domain name space and a better user experience for Chinese-speaking Internet users.

Pages 2 Pages

One World, One Internet ICANN Case Study Website Registry Name Location http://www.nic.wang Zodiac Registry Limited Beijing, China .WANG * Source available upon request Date TLD available on Internet: 31 December 2013 Number of registrations: 167 ,576 as of 26 May 2015 “.WANG is uniquely Chinese, and has the ability to tap directly into the Chinese market. ” As the Pinyin version of a Chinese character, “wang” has multiple meanings for people who speak Mandarin. Although its primary meaning is “web” or “net” in Chinese, it can also mean “king.” Wang is also one of the most common surnames in China. Due to the flexibility of the Pinyin system, .WANG has a natural appeal to Chinese speakers. By extension, .WANG can be used by anyone who wishes to have a web presence that has the

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