Case Study
The Secret to Staying Relevant in an Evolving Industry? Focus on the Customer
1 State-of-the-art page composition and variable data printing software have become the new norm. When combined with advanced digital laser printers, intelligent insertion equipment, and other advancements, we’re now in a better position than ever to offer solutions to clients of all industries, no matter their communication needs. But even referring to ourselves as a “print services provider” doesn’t tell the whole story, as it puts something of an artificial limitation on what we do. Some of our clients are just looking for someone to handle essential mail—for them, we do bills and invoices and statements and other things of that nature. But for most of our clients, our job is to bring them out of the world of paper and into the modern era so they can better communicate with