broadstreet.com CASE STUDY A Global Pharmaceutical Company with a new treatment for partial onset seizures enlisted its long-term communication partner, Broadstreet, to create a launch that would both energize the sales force from day 1 and underscore the severity seizures have on the lives of patients. Broadstreet produced a two-week meeting, with the first week dedicated to the final phase of training for the sales force and the second for

Join for free to read