Under cover of the night, Bluman Associates executed guerrilla marketing campaign to promote the Prodigy’s number one album ‘The Day is My Enemy’. The team successfully projected the albums iconic artwork onto famous London landmarks, including the Houses of Parliament & Battersea Power Station. Working in partnership with Prodigy’s film team, the behind the scenes footage of the project has attracted a massive audience on Facebook, reaching over 300k fans. The Bluman team completed the technical and venue feasibility, produced projection artwork and had the team ready to deploy in under 24 hours. It was important to guarantee the campaign created maximum impact – both with the live element of the projection, ensuring the locations would have significant footfall, an

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