The Road to Real Value CASE STUDY: Atlas & Toyota Spanish Internet users spend nearly 3 hours total on mobile devices each day — more time than they spend on their desktop computers. 1 For major advertisers hoping to make a splash in Spain, it makes sense to consider buying ads not just on desktop, but mobile as well. But since today’s predominant ad-tracking technologies can’t prove the value of cross-device ads, many advertisers are conserv

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