THE ROAD TO OMNICHANNEL

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CASE STUDY: THE ROAD TO OMNICHANNEL Customer Engagement Strategy for Vectren Corporation Overview Vectren Corporation serves more than 1 million natural gas and electric customers across almost two-thirds of Indiana and 20 percent of Ohio’s west- central region. With an eye on clients, Vectren wanted to improve engagement and launch an customer engagement strategy that would create a seamless experience across channels, i.e., omnichan

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THE ROAD TO OMNICHANNEL

THE ROAD TO OMNICHANNEL

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