CUSTOMER SUCCESS STORY: The Ritz-Carlton San Francisco In Search of the Right Customers A big focus for the Ritz Carlton is to maximize profitability through booking the right amount of group customers. Cvent is a valuable partner in that regards, with Mgeni Mpolo, Director of Sales, noting, “Cvent is a great partner for us, because that’s one of the platforms we use to source and respond to our leads.” They reach luxury customers by creating an experience that isn’t “just your typical meeting,” adds Mgeni. Having just celebrated their 25th anniversary, they have a host of seasoned planners and staff to rely on, which lets them focus on creating unique experiences that attract group customers who are interested in an experience beyond a productive meeting, as they know their staff c

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