CUSTOMER SUCCESS STORY: L.A. Tourism & Convention Board Attracting an International Market For the L.A. Tourism & Convention Board (LATCB), the challenges Darren Green, Senior Vice President of LATCB Sales, and his team faced weren’t necessarily inside their organization. Tasked with bringing more business and tourism to Los Angeles, LATCB needed to attract meeting, event, and other decision makers to the destination. One challenge is the city’s size. With traffic and so many residents and visitors, planners struggled to navigate the city themselves, all while helping visiting attendees. Competition is another challenge: “L.A. is not primarily a convention or meetings destination. When you look at a San Diego, San Francisco, Las Vegas, Orlando, they are very common meeting places,

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