The Ripple Effect How the Telegraph Significantly Boosted Advertising-Driven KPIs through Image Optimization According to analysis by Akamai, a publisher with 100 million monthly unique visitors (3.3 million DAU) has the potential to generate an additional £65,000 each month due to the increase in page views per session associated with using Image Manager. For mobile publishers, the potential increase could be £77,000 each month. Keeping Pace with Digital Trends Telegraph Media Group (TMG), a multi-media news publisher, grapples with these issues. The Telegraph is a true digital pioneer – its website launched four years before Google and 10 years before Facebook – but it too is forging a new path. Toby Wright, CTO of TMG, leads the teams that design and develop digital products a

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