Case Study The right investment for relevant touch- points achieved through detailed analysis and effective audience targeting Introduction As an industrial lines insurer, HDI Global SE meets the needs of SMEs, industrial companies and corporate customers with insurance solutions that are specifically tailored to their requirements. In addition to their prominent position in the German and broader European market, the company also has operations in more than 150 countries through foreign branch offices, subsidiary and peer companies, and network Partners. The company website targets international companies and potential dis- tributors. It aims to strengthen international brand perception and to attract potential customers from all around the world – visitors can choose among versio

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