Case Study
The registry’s goal for .CLOUD is to become the domain name of choice for the cloud industry
One World, One Internet ICANN Case Study Website Registry Name Location https://get.cloud .CLOUD Domains (Aruba PEC S.p.A.) Arezzo, Italy .CLOUD Date TLD available on Internet: 26 June 2015 Number of registrations: 100,001 domain names as of 1 March 2017 “People have embraced .CLOUD and what it stands for – from online services to literal and creative interpretations, .CLOUD is available to any brand or person looking for a modern domain. ” The parent company for .CLOUD is Aruba S.p.A., an Italian web hosting company that provides hosting and cloud services to major markets across Europe. The idea to create .CLOUD was born when the application period for new generic top-level domains (gTLDs) coincided with the launch of Aruba’s Cloud offering. Aside from leveraging .CLOUD for