WHO THEY ARE • The Ranch at Rock Creek • www.theranchatrockcreek.com • All-inclusive luxury ranch resort WHAT THEY NEEDED • Supplement their current PR and marketing strategies • To increase SEO visibility • To build brand awareness • Reach a high net worth audience WHAT THEY DID • Placed over 20 unique stories/month on various blogs • Used Cooperatize to find niche luxury bloggers • Engaged travel bloggers as a secondary audience • Utilized custom dashboard to track metrics for all posts WHAT THEY ACCOMPLISHED • Increased visibility in SEO search results around “glamping” • Other media outlets picked up stories resulting in earned media • Sponsored posts shared to over 500K people through social media channels from bloggers

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