Case Study: The Power of Having a Niche in Ecommerce Marketing - Marketing 360® Let’s be clear about something. Amazon is the biggest eCommerce website on Earth, and they got that way by selling everything. Incredible success story. But that doesn’t mean your eCommerce business should try to do the same. Actually, it’s just the opposite. At Marketing 360®, we love to see two things in eCommerce. The first is a viable product that people want. There has to be a market need. Second is a product that appeals to a small, specialized segment of the population. We call this a niche. For the smaller eCommerce business, it’s impossible to overstate how important it is to have a niche. It’s fundamental to your strategy. Your goal is to provide the best product for a select group of people w

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