The Power of the Niche: California Spray Tan Business - Marketing 360® We talk to entrepreneurs every day who have the widest possible range of business ideas. Some are exceptional, some are imaginative (in the extreme). We don’t shy away from exotic ideas. After all, you never know what might become a trend until you put it out there. But one thing we are cautious about is “me too” offerings, which are product lines where there is already a great deal of competition. We often have to curb expectations for people who think they’re going to compete with Amazon or Apple. Your custom printed t-shirts may be pretty cool, but let’s face it: there are a lot of t-shirts for sale out there. “Me too” offerings are missing the quality of having a niche. A marketing niche means that you have a

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