Strategy | Brand | Design 10associates.co.uk 01484 543905 The power of a brand story The Challenge In order for Snuggledown to maintain growth projections and targets to secure their future, they identified that they needed a refresh of their look and feel, and clarification on the brand positioning. Consumer insight also suggested that there was confusion over the links with Norway – was this a Norwegian brand? And why did it matter? What

Join for free to read