` The New CMO Playbook Words matter.The New CMO Playbook 1 We all thought that digital marketing would continue to perform. However, CMOs are now reporting that digital marketing campaigns have hit the wall. In fact, a 2018 Nielsen CMO survey says that 71% of CMOs don’t believe in their creative’s ability to drive results. And after more than $93 billion spent on marketing technology in 2018 alone, 66% of CMOs report that they are not hitting their business targets. This is emblematic of a massive confidence crisis — and it’s finally changing. Thousands of experiments and years of research have allowed Persado to unlock the power of words and apply mathematical certainty to the development of digital marketing creative. As a result, CMOs and their teams can supercharge brand

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